Understand the Data and Activities that Help Drive Better Results for Your Business
Hi, I'm Mackey McNeill. And today I want to talk to you about using data as a convener. What if by simply measuring the right things, and sharing those measurements with your team in a specific way, not only will your company bottom line improve, you will create more time freedom for the most important person in your life, You.
Honoring Your Hours Working On Your Business
65% of small businesses will fail within 10 years of starting, which is just crazy. And we don't want that to happen anymore. So, at Mackey, we've developed five key ways for people to change how they are in their business, to hopefully build an enduring business for years to come. First is balance your head and your heart. Next, change your focus. Third, use data as a convener. Four, stop being a fulcrum, or get out of the way. And five, build a better toolbox. Today, we're going to talk about stop being a fulcrum, or again, get out of the way.
Sally Ream, Founder of Ream Designs: Client Spotlight
Sally Ream and her sons are on a mission to make the world a little more beautiful, one outdoor space at a time.Families across Boston start every morning by stepping out into yards brilliantly designed by Sally, a trained horticulturist, and her son Marcus, a landscape architect. To some people, this might be considered a luxury. But to Sally, exquisite outdoor spaces are an essential part of life.
Freedom to ‘B’ a Force for Good
My desire to support small businesses traces back to my father.A lover of animals, as a child, I always admired his unique ability to connect with cats and dogs — it was almost as if he could speak their language! He dreamed of becoming a veterinarian.
Using Your Prosperity to Provide for Others
Like so many of you, we are consumed by the war and desolation happening in Ukraine.It is hard to wrap our minds around such loss — of life, of family, of home, of safety and normalcy. We know that we cannot understand what it is to be a Ukrainian right now.But we can use our own prosperity to support their needs.
Behind the B with SG
As a second gen leader at MACKEY, I’m very aware that nepotism is alive and well in our world. It’s a word that makes many uncomfortable (including my mom, Mackey McNeill), and it’s for that very reason that it deserves some attention.
Macro View of Economic Environment
Another quarter, another Covid variant emerges. This time Omicron, which is more infectious but less severe than previous versions of the Covid virus. While there are nagging concerns, continued vaccination (and boosting) progress has thus far mitigated any new issues that could arise with the continuing evolution of the pandemic.
There really are such things as golden eggs. You just have to follow your treasure map: Thoughts From Red Sunflower Farm
I’m going to let you in on a little secret: Magical elves visit our farm before our grandchildren’s weekly visit. First, they plant seeds in the soil at night. Then, you won’t believe what happens the following morning — up pops a Pez dispenser loaded with a couple of treats for each child!
Struggling With Your Company’s Culture? The Answer’s in Your Data
Building a healthy work culture is hard. Especially in our current climate.Businesses around the world are struggling with culture for a variety of reasons:Hybrid and remote work models create communication challenges.The Great Resignation has created significant turnover.Scaling quickly leads to rushed onboarding.
The Moth: What We’re Listening To
Who doesn’t love a good podcast? Recently, Mackey’s been seriously digging The Moth and she thinks you’ll like it, too.The Moth: 25 Years of Humanity One Story at a TimeSince its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with only a microphone and a roomful of strangers.The podcast version of this international storytelling phenomenon first launched in 2008 and features some of The Moth’s “best” live performances from stages around the country.Each episode serves as a reminder that our stories, when shared openly and honestly, carry great power.Think of it as “People of New York” for your ears. Each story honors and celebrates the diversity and commonality of the human experience.
WOLFPACK: What We’re Reading
It’s a new year, so we’re feeling both optimistic and ambitious. As a result, we’re reading TWO drastically different (but equally awesome) books this month.
Who cares? They’re just table scraps. Or are they?: Thoughts From Red Sunflower Farm:
At Red Sunflower Farm, Barry and I are committed to eliminating waste and reducing our carbon footprint as much as possible. Some of the steps we’ve taken, like installing solar panels and a geothermal heating and cooling system, were grandiose. But most are small, simple shifts that require little effort.
Are You Leaving Money on the Table? A Guide to Value-Based Pricing Strategies
Breaking News: Now’s the time to raise your prices!And it’s not just because we’re at the top of a new year (though it is, generally speaking, a good time to rollout changes in pricing structures with your customers).No. We’re saying it’s time to raise prices because in this economy, your livelihood depends on it.Inflation is the highest it’s been since the 1970s. For many in the workforce, it’s the highest they’ve ever experienced in their adult lives! Everything is going up.As a result, the tolerance for price changes is high — your clients simply expect to pay more these days.“Be proactive and not reactive right now about raising your price,” says MACKEY’s Director of Client Engagement Adam Reynolds. “Pricing is the most powerful tool in a business’s toolbox — so use it.”
The Power and Possibility When You Change Your Focus
Hi, I'm Mackey McNeill and I want to talk to you about growing your bottom line. What if by simply changing your focus you could build an amazing bottom line? One that truly reflects the risk and effort of ownership.
Build a Better Toolbox with a Return to Owner Metric
Hi, I’m Mackey McNeill. And today I’m gonna talk to you about building a better toolbox. I’ll share a measure that you won't find anywhere in the accounting literature. It’s an essential measure for every privately owned business. I’ll walk you through what it is, how to use it and why it matters.
All Data Is, Is Truth... Use Data as a Convener in Your Business
Hi, I'm SG and in this video, we're going to talk about data as a convener. 65% of small businesses in America won't make it to their 10th anniversary, and I won't stand for that and neither can my team. So we've developed the five critical success factors to make sure that small businesses not just see their 10th anniversary, but go far beyond and build an enduring business. Those are, balance your head in your heart, change your focus, use data as a convener, stop being a fulcrum, and build a better toolbox. And in this video we're going to talk about data as a convener.
Bring Your Heart to Work to Align Passion & Purpose
Hi, I'm SG. And today we're going to talk about balancing your head and heart at work or in this this episode, we're going to talk a little bit about raising your little freak flag, okay.
Our Willingness to Give and Receive Generational Gifts: Thoughts From Red Sunflower Farm
On a recent trip to Hocking Hills with my husband, Barry, we stumbled upon a “hearts bursting with love” plant. An appropriate name, my heart overflowed as memories of my late Aunt Hickie flooded back to me.
Niche Down To Up Your Income
Niching is a risky business. We’ve heard the arguments against niching time and time again:But if I narrow my focus, won’t I miss out on potential customers? I don’t want to limit my opportunities by focusing on such a specific segment of the market. What if I get bored?What if my niche dries up? MACKEY’s very own Sarah Grace is ready to bust some myths about niching and get real: nowadays, niching is necessary. It’s also a tried-and-true strategy to boost your profitability.
Dennis Devlin, Founder of CLARITY Research & Strategy: Client Spotlight
Dennis Devlin’s committed his entire career to understanding why people buy.As a self-proclaimed “non-shopper,” he’s never related to the people who enjoy spending time at length perusing the shelves. “I’d rather be in and out in 15 minutes,” he says. “These days, I don’t even need to go into a store. I can just go to a website, pull up my shopping history, and click ‘buy again.’”Dennis has a personal passion for improv, which isn’t surprising when you learn his story.With saying, “yes, and” at the core of an improviser’s philosophy, Dennis knows there’s an element of fear in moving forward, but with that fear, he’s also found prosperity.