VIDEOS - Mackey Money ... The MACKEY Team VIDEOS - Mackey Money ... The MACKEY Team

Understand the Data and Activities that Help Drive Better Results for Your Business

Hi, I'm Mackey McNeill. And today I want to talk to you about using data as a convener. What if by simply measuring the right things, and sharing those measurements with your team in a specific way, not only will your company bottom line improve, you will create more time freedom for the most important person in your life, You.  

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VIDEOS - Mackey Money ... The MACKEY Team VIDEOS - Mackey Money ... The MACKEY Team

Honoring Your Hours Working On Your Business

65% of small businesses will fail within 10 years of starting, which is just crazy. And we don't want that to happen anymore. So, at Mackey, we've developed five key ways for people to change how they are in their business, to hopefully build an enduring business for years to come. First is balance your head and your heart. Next, change your focus. Third, use data as a convener. Four, stop being a fulcrum, or get out of the way. And five, build a better toolbox. Today, we're going to talk about stop being a fulcrum, or again, get out of the way.  

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Legacy The MACKEY Team Legacy The MACKEY Team

Sally Ream, Founder of Ream Designs: Client Spotlight

Sally Ream and her sons are on a mission to make the world a little more beautiful, one outdoor space at a time.Families across Boston start every morning by stepping out into yards brilliantly designed by Sally, a trained horticulturist, and her son Marcus, a landscape architect. To some people, this might be considered a luxury. But to Sally, exquisite outdoor spaces are an essential part of life. 

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Freedom to ‘B’ a Force for Good

My desire to support small businesses traces back to my father.A lover of animals, as a child, I always admired his unique ability to connect with cats and dogs — it was almost as if he could speak their language! He dreamed of becoming a veterinarian.

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Legacy The MACKEY Team Legacy The MACKEY Team

Using Your Prosperity to Provide for Others

Like so many of you, we are consumed by the war and desolation happening in Ukraine.It is hard to wrap our minds around such loss — of life, of family, of home, of safety and normalcy. We know that we cannot understand what it is to be a Ukrainian right now.But we can use our own prosperity to support their needs.

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Behind the B with SG

As a second gen leader at MACKEY, I’m very aware that nepotism is alive and well in our world. It’s a word that makes many uncomfortable (including my mom, Mackey McNeill), and it’s for that very reason that it deserves some attention.

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Profit The MACKEY Team Profit The MACKEY Team

Macro View of Economic Environment

Another quarter, another Covid variant emerges.  This time Omicron, which is more infectious but less severe than previous versions of the Covid virus.  While there are nagging concerns, continued vaccination (and boosting) progress has thus far mitigated any new issues that could arise with the continuing evolution of the pandemic.    

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On Our Minds The MACKEY Team On Our Minds The MACKEY Team

The Moth: What We’re Listening To

Who doesn’t love a good podcast? Recently, Mackey’s been seriously digging The Moth and she thinks you’ll like it, too.The Moth: 25 Years of Humanity One Story at a TimeSince its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with only a microphone and a roomful of strangers.The podcast version of this international storytelling phenomenon first launched in 2008 and features some of The Moth’s “best” live performances from stages around the country.Each episode serves as a reminder that our stories, when shared openly and honestly, carry great power.Think of it as “People of New York” for your ears. Each story honors and celebrates the diversity and commonality of the human experience.  

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Are You Leaving Money on the Table? A Guide to Value-Based Pricing Strategies

Breaking News: Now’s the time to raise your prices!And it’s not just because we’re at the top of a new year (though it is, generally speaking, a good time to rollout changes in pricing structures with your customers).No. We’re saying it’s time to raise prices because in this economy, your livelihood depends on it.Inflation is the highest it’s been since the 1970s. For many in the workforce, it’s the highest they’ve ever experienced in their adult lives! Everything is going up.As a result, the tolerance for price changes is high — your clients simply expect to pay more these days.“Be proactive and not reactive right now about raising your price,” says MACKEY’s Director of Client Engagement Adam Reynolds. “Pricing is the most powerful tool in a business’s toolbox — so use it.”

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VIDEOS - Mackey Money ... SG Mohr VIDEOS - Mackey Money ... SG Mohr

All Data Is, Is Truth... Use Data as a Convener in Your Business

Hi, I'm SG and in this video, we're going to talk about data as a convener. 65% of small businesses in America won't make it to their 10th anniversary, and I won't stand for that and neither can my team. So we've developed the five critical success factors to make sure that small businesses not just see their 10th anniversary, but go far beyond and build an enduring business. Those are, balance your head in your heart, change your focus, use data as a convener, stop being a fulcrum, and build a better toolbox. And in this video we're going to talk about data as a convener. 

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Niche Down To Up Your Income

Niching is a risky business. We’ve heard the arguments against niching time and time again:But if I narrow my focus, won’t I miss out on potential customers? I don’t want to limit my opportunities by focusing on such a specific segment of the market. What if I get bored?What if my niche dries up? MACKEY’s very own Sarah Grace is ready to bust some myths about niching and get real: nowadays, niching is necessary. It’s also a tried-and-true strategy to boost your profitability.

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Dennis Devlin, Founder of CLARITY Research & Strategy: Client Spotlight

Dennis Devlin’s committed his entire career to understanding why people buy.As a self-proclaimed “non-shopper,” he’s never related to the people who enjoy spending time at length perusing the shelves. “I’d rather be in and out in 15 minutes,” he says. “These days, I don’t even need to go into a store. I can just go to a website, pull up my shopping history, and click ‘buy again.’”Dennis has a personal passion for improv, which isn’t surprising when you learn his story.With saying, “yes, and” at the core of an improviser’s philosophy, Dennis knows there’s an element of fear in moving forward, but with that fear, he’s also found prosperity.

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