You have the vision, the experience, and the talent, but life as a creative is fraught with challenges.
Are you feeling bogged down by project requests from clients who expect premium work on a miniscule budget?
Do you lack the confidence to articulate your worth during sales calls?
Are you overwhelmed by financial statements and react by burying your head in the sand?
Are you stretched too thin to develop a plan to scale?
We understand the pain points because we’ve helped many in your industry.
Creatives are often told they’re not good at the financial side of running a business, but we don’t buy that messaging. With our coaching, you can and will lead your creative services business with a heightened understanding. We help creatives get a handle on their budgets, learn to price based on value not industry standards, and integrate metrics and data to make informed and intentional decisions about growth — all in an unpretentious and approachable environment.
Curated Content for Creatives
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Meet Ian Murray, President of SpotOn Productions. SpotOn Productions creates video solutions that attract new customers, engage your audience, nurture your prospects, delight your customers, and help you grow and retain your awesome team! We have long-standing relationships with organizations in a whole slew of different industries… from manufacturing and construction to medical, education, nonprofits, and everything in between.
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Value-Based Pricing: The MACKEY Guide is our invitation to you: Now is the time to reevaluate your worth. In this guide, you’ll learn about the philosophies that inform our approach to pricing, strategies for changing price points, and how our customers have used pricing to grow their businesses.
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What if there was a system that allowed you to consistently price your projects and ensure profitability? Ding, ding, ding! Enter The Profitability Triangle, our foolproof process for perfectly profitable projects. Establishing a rate for a project shouldn’t be a game of hope.