Turning a family-owned business over to the next generation is the biggest financial transaction a business owner will ever make in their lifetime — with only one shot at getting it right.

With the right tools, you can move your business into the next stage of growth and experience more cash flow, profitability, and ultimately, freedom. This is your opportunity to create a new mindset and make choices toward a purposeful life, both personally and professionally.

Mackey McNeill teaches us that the tangible elements of our external lives are almost always a direct representation of how closely our personal intentions and actions are aligned. By looking within to identify what really drives us and inspires us, we can create a step-by-step action plan for our financial futures that leads to joyful prosperity.

Let this book be your map and Mackey your guide as you discover how to convert your inner most feelings into prosperity-producing actions.

Value-Based Pricing: The MACKEY Guide is our invitation to you: Now is the time to reevaluate your worth. In this guide, you’ll learn about the philosophies that inform our approach to pricing, strategies for changing price points, and how our customers have used pricing to grow their businesses.