Legacy The MACKEY Team Legacy The MACKEY Team

Niche Down To Up Your Income

Niching is a risky business. We’ve heard the arguments against niching time and time again:But if I narrow my focus, won’t I miss out on potential customers? I don’t want to limit my opportunities by focusing on such a specific segment of the market. What if I get bored?What if my niche dries up? MACKEY’s very own Sarah Grace is ready to bust some myths about niching and get real: nowadays, niching is necessary. It’s also a tried-and-true strategy to boost your profitability.

Read More
Legacy The MACKEY Team Legacy The MACKEY Team

Dennis Devlin, Founder of CLARITY Research & Strategy: Client Spotlight

Dennis Devlin’s committed his entire career to understanding why people buy.As a self-proclaimed “non-shopper,” he’s never related to the people who enjoy spending time at length perusing the shelves. “I’d rather be in and out in 15 minutes,” he says. “These days, I don’t even need to go into a store. I can just go to a website, pull up my shopping history, and click ‘buy again.’”Dennis has a personal passion for improv, which isn’t surprising when you learn his story.With saying, “yes, and” at the core of an improviser’s philosophy, Dennis knows there’s an element of fear in moving forward, but with that fear, he’s also found prosperity.

Read More
Legacy The MACKEY Team Legacy The MACKEY Team

Winston Faircloth, Founder of For the Love of Team: Client Spotlight

Winston Faircloth’s on a mission of redemption.  “For Love of Team came out of my own painful experience as a founder of a technology organization,” he explains. “I really prioritized my clients and my products. I was always taking the side of my clients, which meant I had a pretty horrible culture inside.” 

Read More
Legacy SG Mohr Legacy SG Mohr

An Entrepreneur's Largeness

Bestselling author, Sue Monk Kidd said in a recent interview with Brene Brown on her podcast, Unlocking Us, “Every person has their own particular genius, that is their largeness, that is unique to them. Bringing it forth is a life’s work… It’s frightening to think of having this part of ourselves, this magnitude, this passion in ourselves... Bringing forth your largeness is a gift to the world.”

Read More
Legacy The MACKEY Team Legacy The MACKEY Team

What I Now Know to be True: Reflections on being a CARES Act Advisor

I became the team’s CARES Act expert and began work with small businesses (whether they were clients or not) to help navigate the PPP and EIDL loan landscapes.   In the days, weeks and months that followed I began to encounter over and over again the true spirit of the Nation’s entrepreneurial community. 

Read More