It was named by an enthu­si­as­tic sam­pler who remarked, “That’s crack­er­jack!” (a col­lo­qui­al­ism mean­ing “of excel­lent qual­i­ty”

Last week, Lau­ra touched on the dif­fer­ent ways some­one can make pop­corn.  She explained how with the cor­rect skills and ingre­di­ents one can make cus­tomiz­able pop­corn for each of your din­ner guests.  She then went on to explain how our team at Mack­ey Advi­sors con­sist of a vari­ety of peo­ple which allows us to work togeth­er to cus­tomize ser­vices to fit each one of our client’s needs. 


With base­ball sea­son approach­ing, when I sat down to relate our team to pop­corn, I couldn’t get the idea of a box of Crack­er Jack out of my head.  While Lau­ra chose to describe how each mem­ber of our team is unique, I want to focus on how the spe­cif­ic ser­vices our team offers come togeth­er to form an out­stand­ing mix, and relate them to a box of Crack­er Jack.

The pop­corn is obvi­ous­ly a sta­ple in a box of Crack­er Jack, and in my mind it rep­re­sents the set of ser­vices we pro­vide that peo­ple would expect out of a typ­i­cal CPA firm.  Just like the pop­corn is essen­tial, these base ser­vices we pro­vide are a strong foun­da­tion to the firm as a whole. 

Stick­ing to the account­ing side I am choos­ing our newest ser­vice Pros­per­i­ty Inc. to be rep­re­sent­ed by the nuts.   In a nut­shell, Pros­per­i­ty Inc. allows busi­ness own­ers to have con­fi­dence in their deci­sion mak­ing by cre­at­ing cas­cad­ing met­rics which flow from the orga­ni­za­tion-wide goals down to each indi­vid­ual in your com­pa­ny.  This new ser­vice is one of the main fac­tors which sep­a­rate us from oth­er firms, just like the nuts sep­a­rate Crack­er Jack from its oth­er com­peti­tors. 

The third and final ingre­di­ent to dis­cuss is molasses.  One thing about the molasses in a box of Crack­er Jack is that it cov­ers the oth­er ingre­di­ents mak­ing both the pop­corn and nuts have a taste which cre­ates much more sat­is­fac­tion than if they were just by them­selves.  The ser­vice I am relat­ing the molasses to is our award win­ning process The Pros­per­i­ty Expe­ri­ence.  While some of our clients are already engaged in a part­ner­ship with us when it comes to their busi­ness, all of our clients have the oppor­tu­ni­ty to bring pros­per­i­ty into their per­son­al life. 

Each ser­vice I described does relate to just one ingre­di­ent in the box of Crack­er Jack, and while I don’t expect every­one to engage in all the ser­vices we offer, to achieve a per­fect mouth­ful with all three taste you might want to look into the  ones you aren’t yet famil­iar with.