You’ve heard it a mil­lion times. You hear the word niche and think “Oh that sounds great, but I can’t sim­ply choose only one because I love work­ing with all of my clients.” Then you brush it off and nev­er think about it again. It is typ­i­cal­ly our emo­tions that pre­vent us from actu­al­ly look­ing at this from a log­i­cal per­spec­tive. Peo­ple auto­mat­i­cal­ly assume that since you are mov­ing for­ward on a niche that you have to imme­di­ate­ly fire your cur­rent clients that don’t fit that mold, which isn’t the case. Don’t let your emo­tions ruin a clear oppor­tu­ni­ty that you have to grow and do great work for your clients.

Here is why you should pick a niche and stick to it:

Mar­ket­ing is much easier

Dif­fer­ent niche mar­kets have dif­fer­ent chal­lenges that they need your help to over­come. If you want to help every­one, you will need dif­fer­ent mes­sag­ing for each indus­try since they all have dif­fer­ent prob­lems. That leads to hav­ing hun­dreds of dif­fer­ent con­ver­sa­tions dur­ing your sales calls. Use your expe­ri­ence in your niche to have the same con­ver­sa­tions with each new prospect. If you’ve sold one, you can sell anoth­er. Pick one strat­e­gy and you will have a clear, con­sis­tent process.

You are more useful

If you are focused on one niche, you nat­u­ral­ly become the expert in that niche. You see the same prob­lems. You have the same con­ver­sa­tions. You have much more expe­ri­ence, so you are less like­ly to come across a sit­u­a­tion that you haven’t helped some­one with before. This allows you to pro­vide more val­ue to the peo­ple you work with. This leads to hap­pi­er, life­long clients. You are already con­fi­dent in your abil­i­ties as an expert, make it eas­i­er for oth­ers to think the same.

You are more efficient

Instead of hav­ing many process­es or tweak­ing your core process based on the clients that you work with, you can focus on the one process that deliv­ers the val­ue. Once you get in the habit of doing things only one way, the time it takes to do some­thing great­ly dimin­ish­es. It’s also eas­i­er to iden­ti­fy bot­tle­necks in your process so that you fine tune your process for the best results. Time is mon­ey. If you can get the same results in less time, why wouldn’t you?

You can charge more

Con­sis­tent results lead to con­sis­tent demand which leads to your abil­i­ty to charge a pre­mi­um. You are rec­og­nized as the lead­ing expert in your niche due to your suc­cess. You have a much high­er demand of peo­ple want­i­ng to work with you because they want those same results. You know you’ve always thought your time is worth more than what you’re cur­rent­ly get­ting paid, so fix that.


It’s sim­ple, right? You save time and ener­gy on the work that you pro­vide and the mar­ket­ing you use to obtain new clients. You have clients that are hap­pi­er than ever, and you get paid more than ever before. So, what’s stop­ping you?