Mack­ey Advi­sors was pleased to host David Houle, for our Cor­po­rate Fall Edu­ca­tion event.  It is our goal to offer our cor­po­rate clients the best in inno­v­a­tive think­ing so they can thrive and pros­per.  This is our fourth annu­al Fall Edu­ca­tion Event, and David cer­tain­ly deliv­ered.  Every­one left jazzed and with a bit of trep­i­da­tion about the future. 

After giv­ing a review of the pace of his­tor­i­cal change, David presents the cur­rent time as The Shift Age, a time when change becomes part of our every­day envi­ron­ment. In oth­er words, the con­stant is change.

There are three fun­da­men­tal forces in The Shift Age:

  1. The flow to Glob­al.  More than ever before, we are glob­al cit­i­zens.  We are per­son­al­ly impact­ed by glob­al events as nev­er before due to instant access on the Inter­net.  Our prob­lems must be con­sid­ered and solved on a Glob­al lev­el.
  2. The flow to the Indi­vid­ual. The pow­er of insti­tu­tions is in decline. We no longer define our­selves by the insti­tu­tions we belong to.  We want our prod­ucts and ser­vices per­son­al­ized.
  3. Accel­er­at­ed Con­nect­ed­ness. Par­tic­u­lar­ly from the rise of the use of cell phones, we can be con­nect­ed to vir­tu­al­ly any­one in the world in just a few sec­onds.

Change equals dis­rup­tion, con­fu­sion, chaos and a tremen­dous oppor­tu­ni­ty for wealth cre­ation.  But to gain wealth, not lose it, we have to lead with more vision than ever.

David gave us five attrib­ut­es lead­ers need to use and mas­ter to nav­i­gate The Shift Age with suc­cess.  Below are the five attrib­ut­es along with my per­son­al take on what we as CEO’s can do now to embody them.


  • With the speed of change increas­ing, every CEO needs a dai­ly, week­ly and month­ly score card.  His­tor­i­cal and trend­ing key per­for­mance indi­ca­tors are a must.  Your num­bers will give you guid­ance on the changes need­ed.
  • Know your core busi­ness and align your mar­ket­ing with that core.
  • Set aside time to work ON your busi­ness.  As the CEO, you can­not adapt with­out being aware of the big pic­ture.


  • Low­er your fixed cost, and keep your capac­i­ty strong by replac­ing those costs with vari­able costs.  Design a busi­ness that can ebb and flow with change and be prof­itable on many lev­els.
  • Mon­i­tor your liq­uid­i­ty.  You must know where you cash is at all times.  You can­not afford to be asset rich and cash poor.

Col­lab­o­ra­tive on-going reor­ga­ni­za­tion

  • Trans­form your busi­ness.  If you have a bug­gy whip busi­ness, you can be the best one ever and still have no mar­ket.

Trust and change of “author­i­ty”

  • Social media is here to stay.  Learn it, love it and use it.
  • Make your prod­uct cus­tom and per­son­al
  • Adapt to the new work force; it won’t adapt to you.

The Morph Corp

  • Know the emo­tion­al con­tent of your brand and your intel­lec­tu­al prop­er­ty val­ue.
  • Treat your busi­ness like your great­est asset (it prob­a­bly is) and look at what needs to hap­pen to max­i­mize its return on invest­ment.
  • Look glob­al.

If you missed this event, I encour­age you to pick up David’s book, The Shift Age and make time to read and under­stand the new future.  We can­not afford to be com­pla­cent or sta­t­ic.

Natal­ie, Andy, Grace or I would be hap­py to meet you at your office or for lunch to talk about these changes and how you can ready your busi­ness for the future.

As your wealth advo­cate, we are com­mit­ted to your pros­per­i­ty, now and in the future.  Onward!