What is the role of product or service cost in the conversation about price? The truth is cost has little or nothing to do with sales price. The marketplace, that place of competition between buyers and sellers, sets price. The price you can obtain for your product or service is based on perceived value. CEOs tend [...]
If you won a free 30 day vacation to Fiji, could you leave tonight? 99.9% of business owners would have to pass up this vacation of a lifetime simply because their organization is too dependent upon them for survival. Owning your own business is a high stakes game, and with great risk shouldn’t you also receive [...]
As business owners and managers, we are always searching for ways to improve our business. But too often, we spend an enormous amount of time putting out the fire of the day or hour and not focusing on what matters. All of our knee-jerk reactions to the things we don’t want in our business end up [...]
In the recently released Notice 2013-14, the IRS provided a bit of relief for employers who wish to take advantage of the Work Opportunity Tax Credit (WOTC), which was retroactively extended by the American Taxpayer Relief Act of 2012 (ATRA). Employers now have until April 29, 2013, to file the qualified employee certification form with their [...]
This tool is for business leaders looking to define their organization's financial goals and build a path to achievement. This is a brand new tool for Mackey Advisors & we would love to hear your feedback on how it can be improved!
1. What are the leading Key Performance Indicators (KPI) in this business? Many CEO’s try to manage their business by only reviewing their P&L. This is a disaster in the making, it would be akin to driving coast to coast looking in the rear view mirror. In this fast paced world, you need to be nimble [...]
One year can be boiled down to more than half a million minutes. We at Mackey Advisors feel we have effectively used the time with great success in 2012. We owe deep gratitude to our client community—you, our friends. You have fueled the confidence we’ve had to win awards, be recognized in major publications, move into [...]
We live in a time where information is at our fingertips like never before. The question up for debate is whether access to all of this information is a blessing or a curse. Currently, many business owners spend more time trying to determine what data to measure rather than actually analyzing and acting upon it. Many [...]
In November of last year I went to Bold Fusion, the largest annual convergence of YPs in the Greater Cincinnati area. It was my second year attending, and it still has me thinking about the Gen Y/Millennial/Digital Native generation. Many senior managers and executives describe Gen Y as entitled, overly confident, unwilling to “work their way [...]
The links below contain two very important letters pertaining to the tax law changes enacted by Congress. Before you start to prepare your individual or small business tax return please read these letters. If you have any questions or concerns please go to our contact page and drop us a line! Tax Update Letter for Individuals [...]