Pricing the Customer
In the first post of this series, we learned that value is the only common ground between a customer and a business when it comes to pricing. In the second entry, we examined what the value [...]
Understanding the Customers’ Perspective
We are a society obsessed with finding a “good deal”, which is why customers today place such a heavy emphasis on pricing. This leaves the business owner with plenty of questions: What should I charge? What [...]
How do I Price my Goods & Services?!
What is the role of product or service cost in the conversation about price? The truth is cost has little or nothing to do with sales price. The marketplace, that place of competition between buyers and [...]