mission statement

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Mission Possible

By |2017-05-25T16:10:14+00:00May 24th, 2017|Categories: Business Wise|Tags: , , , , |

One of the biggest keys to having a successful business is having an effective team. An effective team is efficient, passionate and engaged. One of the biggest challenges for a business is keeping your team engaged on a day-to-day basis. I have seen companies that hire people through a revolving door. I have also seen companies keep [...]

6 Essentials of a Branding Toolkit

By |2017-05-09T22:12:25+00:00April 24th, 2013|Categories: Business Wise, Uncategorized|Tags: , , , , |

When I returned to Mackey Advisors in 2009 we had a beautiful “brand” created by Jon LoDuca and his team at Wisdom Link. Although we had a messaging guide and a logo that were perfect we were not capitalizing on our investment. Our marketing materials contained invaluable information, but we were not using our branding toolkit [...]