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Why Your Top Line isn’t Your Most Important Number

By |2020-06-10T13:33:55-04:00May 29th, 2020|Categories: Profit|Tags: , , |

If you have ever played or watched golf, then you are probably familiar with the phrase “drive for show and putt for dough.” The idea here is, your drive can be a great and an impressive shot, but you don’t win tournaments and make money (dough) if you’re not putting well. I think this same concept applies to the way business owners think of their top line revenue.

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