As many of you know, I am the one-man-band of Mack­ey Advi­sors when it comes to brand­ing, mar­ket­ing, and com­mu­ni­ca­tions in gen­er­al. For the last few months I have felt stuck. It was like all of the sud­den there was a storm cloud over my cre­ativ­i­ty, and I couldn’t pro­duce any­thing worth­while. I chalked this up to stress, added respon­si­bil­i­ties, and a grow­ing team, but I was wrong.


I start­ed lis­ten­ing to Start with Why by Simon Sinek, and by disc 3 the cloud had lift­ed! I imme­di­ate­ly got clear about my per­son­al road­blocks and real­ized that while I thought I was see­ing the big­ger pic­ture I had yet to see the biggest pic­ture. Seri­ous­ly, I can’t believe it has tak­en me almost 5 years to see some­thing so sim­ple. So, here goes noth­ing….


Mack­ey Advi­sors is not an out­sourced finan­cial solu­tion for small busi­ness­es. It is not a finan­cial plan­ning and invest­ment man­age­ment firm, and we cer­tain­ly are not a tra­di­tion­al account­ing firm. Mack­ey Advi­sors is where pros­per­i­ty comes alive. Pros­per­i­ty is not wealth, a finan­cial plan is not a num­ber, and an advi­sor is not your supe­ri­or.


  • Pros­per­i­ty is mul­ti­fac­eted and ever evolv­ing. Pros­per­i­ty is a life well lived!
  • A finan­cial plan is a roadmap to the future YOU envi­sion.
  • An advi­sor is your co-pilot through thick & thin.


When I think of pros­per­i­ty in this way, I think about my fam­i­ly, friends, health, work, pas­sions and com­mu­ni­ty. Mon­ey is nowhere to be found in my pros­per­i­ty equa­tion. That’s because, mon­ey is just a tool. That was my epiphany… pret­ty sim­plis­tic & pret­ty obvi­ous, right?

for blog-prosp tool

Due to the “epiphany”, in the next few weeks and months you may see some changes in the way Mack­ey Advi­sors com­mu­ni­cates. If we tru­ly want to help peo­ple bring their pros­per­i­ty to life we need to be talk­ing about every facet of their pros­per­i­ty def­i­n­i­tion.


As with all of my blog posts, I would love feed­back. Does what I am say­ing res­onate with you per­son­al­ly? What would be includ­ed in your pros­per­i­ty def­i­n­i­tion? Have I final­ly just gone off the deep end?