Mer­ri­am-Web­ster defines inten­tion as a deter­mi­na­tion to act in a cer­tain way.  Inten­tion is what moti­vates us to do what we do every day.  You may be con­scious of your inten­tions or it may sim­ply be pro­grammed in your way of doing.  Either way, it is con­nect­ed to your why – why you wake up in the morn­ing, why you start­ed your busi­ness, why you inter­act with the peo­ple you do.  Have you ever sat down and asked your­self, “What is my busi­ness inten­tion?”  At Mack­ey Advi­sors, we feel that when you build an inten­tion­al busi­ness, you thrive with a pur­pose.  A pur­pose­ful busi­ness is more ful­fill­ing and rewarding.

Goals and inten­tions are dif­fer­ent.  Goals are mea­sur­able and have time mark­ers which pro­vide a path to com­ple­tion.  Goals are step­ping stones inside your per­son­al inten­tions.  Goals come and go. Inten­tions last a life­time.  Your busi­ness inten­tion is a state­ment that defines how you intend to inter­act with your cus­tomers, your com­mu­ni­ty, your busi­ness fam­i­ly, your envi­ron­ment and so much more.

When you have a clear busi­ness inten­tion it gives your team an instant rea­son for engag­ing in any activ­i­ty and helps every­one to stay focused.  Below are some exam­ples of busi­ness intentions:

  • Enjoy what I have and be able to give as freely as I want. I want to be gen­er­ous to my
    full poten­tial with­out fear.
  • To work hard and play hard. I don’t do any­thing half way and feel life is the great­est blessing.
  • My pur­pose in hav­ing the busi­ness is to be able to pro­vide oppor­tu­ni­ties for our team to grow and then in turn to be able to sup­port them­selves and their fam­i­lies. I want a busi­ness that has a sol­id rep­u­ta­tion in the com­mu­ni­ty with part­ners that are equal­ly mind­ed.  I want a busi­ness that is equal­ly prof­itable for all shareholders.
  • To receive the val­ue of the busi­ness in some form over the next 15 to 20 years and watch the new oper­a­tors grow the enter­prise expo­nen­tial­ly over the com­ing years, dou­bling it in 7 years and beyond.
  • To be eth­i­cal, cre­ate win/win and build sol­id relationships.

Deter­min­ing your busi­ness inten­tion can be no easy feat.  Take time, craft your inten­tion by mak­ing a vision board or jour­nal­ing to ensure you are cap­tur­ing all the ele­ments of your why.  Need feed­back? Ask your team what they think your busi­ness inten­tion is and how it sup­ports your organization.

Under­stand­ing your busi­ness inten­tion can be a pow­er­ful guid­ing force in your busi­ness’ growth and suc­cess. Enjoy the journey!