One of the biggest keys to having a successful business is having an effective team. An effective team is efficient, passionate and engaged. One of the biggest challenges for a business is keeping your team engaged on a day-to-day basis. I have seen companies that hire people through a revolving door. I have also seen companies keep top employees for many years. The biggest difference in these two instances is that the employees that stayed longer were engaged and empowered. Simple enough, right? There are many ways to keep employees engaged and empowered, but one of the first steps is to revisit your mission statement.

A mission is a brief statement that outlines the business’s purpose that will be achieved through its daily operations. There is inherently a level of passion that is included in this statement as it revolves around the biggest achievement of the business, fulfilling its purpose. When building the right team, you need to surround yourself with like-minded people that are passionate about achieving the same mission as the business itself. Keep in mind that people are naturally complicated. They have lives outside of work including, spouses, children and friends. It’s usually easy to see that they are passionate about their lives outside of work. The difficult part is connecting that passion to the business. The idea is very simple, but execution can be a long-winded process.

Let’s look Procter and Gamble’s (P&G’s) mission statement for example: “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.”

There are two key phrases in this mission statement. The first sentence states that P&G is trying to “improve the lives of the world’s consumers.” P&G understands that it has a global reach and its products effect nearly every household and that it has a responsibility to provide a high value to each of those households. P&G is also helping the “communities in which we live and work to prosper.” P&G is very active in the Greater Cincinnati area through donations, hosting and sponsoring events, and by being a positive face in the community.

This mission statement encompasses the passion of the employees at P&G. The company attracts employees who are active in their community and who give back to charity. P&G employees take pride in the various brands that they work with and own that brand as a lifestyle. P&G is very transparent when it comes to its mission and the values associated with that mission. This transparency helps them attract the right type of employees.

If you find that your employees are not engaged, the first step may be to look at your mission statement. Be sure that it is something that you and your employees can rally behind. It should be inspiring. Then, communicate that message. Some of your employees might not even know what your mission is at all. Others may have seen it, but might not understand how their daily work helps achieve that mission. Hopefully you will start to see a cultural shift and that more of your employees are actively engaged on a daily basis. It can be a slow process, but it can make a great impact on your business.