Hi, I'm Mackey McNeill and I want to talk to you about growing your bottom line. What if by simply changing your focus you could build an amazing bottom line? One that truly reflects the risk and effort of ownership.

Hi, I’m Mackey McNeill. And today I’m gonna talk to you about building a better toolbox. I’ll share a measure that you won't find anywhere in the accounting literature. It’s an essential measure for every privately owned business. I’ll walk you through what it is, how to use it and why it matters.

Hi, I'm SG and in this video, we're going to talk about data as a convener. 65% of small businesses in America won't make it to their 10th anniversary, and I won't stand for that and neither can my team. So we've developed the five critical success factors to make sure that small businesses not just see their 10th anniversary, but go far beyond and build an enduring business. Those are, balance your head in your heart, change your focus, use data as a convener, stop being a fulcrum, and build a better toolbox. And in this video we're going to talk about data as a convener. 

Hi, I'm SG. And today we're going to talk about balancing your head and heart at work or in this this episode, we're going to talk a little bit about raising your little freak flag, okay.

Hi! I'm Mackey McNeill, the founder of Mackey. I'm going to talk about using data as a convener. I've spent my career iterating and innovating ways to help business owners live more prosperous lives, to enjoy the three freedoms of prosperity - money freedom, time freedom, and freedom from worry. And, what I've learned is there are five key ideas that have implemented, allow a business not only to profit but to prosper. First, bring your head and heart to work. Two, change your focus. Three, use data as the convener, a unifier. Four, stop being a fulcrum and build a circle. And five, build a better toolbox. 

Hi! I'm Mackey McNeill and in this video I want to explore how a very common idea that the sole purpose of business is to make a profit can actually damage your business. Milton Friedman, the Nobel prize winning economist, advanced this idea in an article in 1970 and while has come to  be taught as gospel, I am one of many voices currently beating the drum that this is a short-sighted idea of why business exists. 

Hi. I'm Mackey McNeill, founder of Mackey and in this video I'm going to explain how to stop being a fulcrum and build a circle in your business and why it matters. For 40 years I've worked with business owners to help them prosper, to build amazing bottom lines, to enjoy time freedom, and be confident in their decisions. What I've learned is there are five critical areas that have adopted allow a business not only to profit but to prosper. First, bring your head and heart to work. Two, change your focus. Three, use data as a convener or unifier. Four stop being a fulcrum and build a circle. And five, build a better toolbox. 

Over the years, I've worked with thousands of business owners and they've taught me a lot. In fact, almost everything I've created in our prosper process was something I learned by either seeing other people do it or trying it out then letting me try it out and experiment with them. Usually, they knew I was experimenting but we just was, you know, it the whole process of creating something new was just trying out new things but it was always magic that when some I was up against something and when I couldn't seem like make something happen, like faster for clients inevitably, when I was focused on that issue the solution would arise.

Hi! Sarah Grace here and today we're going to talk about building a better toolbox. You see 65 percent of small businesses won't see their 10th anniversary and here at Mackey we just cannot stand for that. And we believe that there are there are five fundamental shifts in the way we work and lead in our businesses. we can create long-term small business success. Those are balancing your head and your heart, using data as a convener, changing your focus, stop being a fulcrum or get out of your own way, and the last is building a better toolbox.

Hi! I'm Sarah Grace and in this video we're going to talk about changing your focus. When things go wrong and maybe when things go right. Over 65 percent of American small businesses won't make it to their 10th anniversary and in my book that is just wrong. And here at Mackey we want to change that and we believe there are five fundamental shifts that need to happen in order to change that statistic drastically. Bring your heart to work, use data as a convener, change your focus, stop being a fulcrum, and build a better toolbox. That's all you have to do, it's not hard right? Anyway, in this video we're going to explore how to change your focus.

I became a CPA because I really wanted to help small business owners rock their goals. And I went through my training, got my degree, set my for my certificate, and as I began to practice accounting what I realized is that this isn't what accountants do. What accountants really do is they put together a lot of information mostly that's looking in the past and that's not really very helpful. It doesn't really help the business owner move forward and most of us got in business to move forward, right? 

I'm going to share with you right now how to use data as a convener in your business. I know it sounds crazy but were going to figure it out. Here at Mackey, we say data is a convener. I know it's a weird word but it's about building community. Most companies, most organizations in general, most almost anybody like to use data as a weapon and we weaponized data. We tell people how they're bad or wrong or what should they have done or what they could have done with data. And frankly, I think you can probably tell that I'm getting red. It really makes me angry that we use data as a weapon because the truth is data is truth. Data is the thing that can take all of the shame and the blame away because data just is. Data has no judgement to it unless we put it on there and that's why data is so important, especially for business owners.

You have a system for how you do everything in your business, but my experience is that most business owners don't have a financial operating system. They don't have something that looks both the past and the future that starts at the top and goes to the bottom of their business.

I'm going to share with you how this one simple act changing your focus will change everything in your business. It's important as a business owner to change your focus. Every business owner I've ever met loves to talk about their sales and sales are important but you cannot sell your way to success. The success comes on your bottom line and we have to really learn to focus on the things that improve our bottom line. 

I'm going to show you on this video how to stop being a fulcrum. The point at which everything has to go through in your business and becomes the stuck point so you're not moving forward to creating a wheel, a circle - the strongest form in the universe, so you can go have a little more fun in your life. You can have some more energy. You can reap the rewards that you should be reaping from your business and you can have everyone come along with you and take some of the load off. Wouldn't be good to have a little more freedom with your time, your energy, have a little more time for your family. it's all possible if you just create a wheel and I'm going to show you how. Let's go.

Boring? Scary? Intimidating? Tedious? Overwhelming? Or maybe even...How do I not get ripped off? What about Team Sport?

You guessed it; I am going to talk about data. I’ll keep it short and sweet and address these three areas - Why data matters. What kind of data do you need? How to get your team started. Why does data matter. Data matters because it gives you and your team...

During my career, I have been blessed to serve my profession in many capacities, local committee chair, national financial literacy board member, public relations spoke person and active member. A few months ago, I was asked to serve in a new way. To develop a series of podcasts that revealed h...

The most important F word in Financial Planning. When I say financial planning, what pops into your head? Boring? Scary? Intimidating? Tedious? Overwhelming? Or maybe even How do I not get ripped off? What about Fun?

What if everything I consider “negative” is the seed of a gift? What if the universe is wise? What if moments I might initially rebel against are actually moments given to me by a benevolent universe to help me become a better human. One with more patience, persistence, humility, love, or wisdom?

Changing the world with 4 simple tools: Vision, Honesty, Planning, and Passion My life and my Mother’s life are just one generation apart, yet they were starkly different. When my Mother married, she dropped out of the workforce. It was what women

Where are you limited? Your mind. It can be the gas in your engine of success, or it can be the brakes, stopping or slowing your progress. Your limiting beliefs show up in conversation. They show up in your mind chatter.

In this series we are exploring three R’s to post coronavirus recovery: 1. recovering revenue 2. reimagining structures 3. rethinking people We looked at six ways to recover revenue and now we turn our attention to reimagining structures. Structur

How have you always thought about your company’s financial strength? As a function of ongoing cash flow? As cash in the bank? As your available line of credit? As your debt to equity ratio? As intimately inter

I am a huge fan of goals. I believe, to reach its’ potential, every small business needs a detailed annual plan. A plan is similar to a budget, but different two very important ways. A plan is all about goals and it has built in accountability.

The ideal of a solo warrior going into battle to beat the competition is past. Now is the time for partnering and collaboration. Partner promotions have existed forever. But social media has turbo changed them.

What is your value meal? Because of the COVID virus and its related economic impacts, change has become the norm, not the exception. As a result, the ground is fertile for experimentation. One easy strategy to test out new ideas that will grow your

“The best time to plant a tree is 20 years ago. The next best time is right now.” Resilience is the ability of a substance or object to return to its original shape after being bent, stretched, or pressed. Revenue resilience is the ability of your revenue stream to recover after an unexpected economic event. Resilience gives you the capacity to survive unexpected events, so you can thrive when the recovery comes.

Friction is anything that makes it harder for someone to buy from you. As you recover revenue, how can you reduce friction in your sales, marketing and production processes? Think Amazon one click. Find what you want, one click and it arrives at your door. How can you embrace technology to make it easier than ever for clients and customers to buy what they need, from you? Examples of simple new technology tools that reduce friction are proposal software that gives instant and consistent feedback, calendar software making appointments easier to set up, auto billing software, content sharing and management tools, sales engagement, and of course, communication and conferencing software. Begin looking for places to reduce friction by mapping your process from marketing to sales, to production. Determine the current cost and time in each bucket. What is your 80/20 here? What 20% of your marketing, sales and production process is dragging 80% of your cost and increasing time and friction? Begin here as these are your most significant drags on profits. Gather a cross functional team and begin to deploy new ideas and technology. Keep asking, what makes it easier and faster for clients and customers to work with us? Right now, change is easier. With social distancing and business closures, everyone’s life has been impacted in some way. Change is no longer slow, it is fast, and constant. Your clients and customers are expecting change. And they are more willing to forgive you if things don’t go well the first time out of the box with a new change. For retailers, most bars, restaurants and entertainment venues, the journey from a customer’s home to your location is friction. If this is you, health and safety may be your biggest challenge in reducing friction. Over communicate and make your safety process front and center to the client experience. Spend a few minutes right now to capture your first thoughts on areas of friction in your process. Who are the best team members to gather for your cross functional team? Make notes now while things are on your mind. Set a time line for getting started. Join us next for a look at Resilient Revenue. Mackey

Recovering revenue runs the spectrum from regaining your customers trust in terms of health and safety so they feel safe continuing to do business with you, to completely reinventing revenue as you now know it today. The old idea, “this is the way we do it here,” must go. Along the way, attempt to rediscover your passion