If you are look­ing to increase pro­duc­tiv­i­ty (and who isn’t?), con­sid­er upgrad­ing the use of tech­nol­o­gy in your busi­ness. Imple­ment­ing and learn­ing to use new soft­ware and hard­ware will be well worth the invest­ment of your time. Just ask one of

the many trail­blaz­ing small busi­ness own­ers who have already done so. Here are three options:

Mobile Apps

  • Accord­ing to a recent sur­vey con­duct­ed by Tech­no­Met­ri­ca for the Small Busi­ness & Entre­pre­neur­ship Coun­cil, an esti­mat­ed 1.28 mil­lion small busi­ness own­ers are sav­ing 372.8 mil­lion own­er hours a year by using mobile appli­ca­tions or “apps”. They’re also sav­ing an esti­mat­ed $17.6 bil­lion on employ­ee pay­roll. [1]
  • Mobile apps allow you to per­form a vari­ety of office func­tions from your mobile device, lead­ing to increased rev­enue and more time to devote to oth­er tasks.

Cloud Storage

  • Have you heard of the cloud? It’s what we call online or vir­tu­al servers that store your infor­ma­tion so that it can be read­i­ly acces­si­ble from any­where with an inter­net con­nec­tion. It also ensures that your data is pro­tect­ed in the case of com­put­er fail­ure.
  • A recent sur­vey by cloud provider Egnyte, Inc. reveals that small busi­ness­es have led the trend toward cloud file stor­age, but larg­er busi­ness­es are start­ing to fol­low suit.[2]

Social Media

  • In the past few years social media has emerged as a great way to quick­ly and cheap­ly adver­tise your busi­ness and increase your mar­ket­ing scope. The key is not only to have a pres­ence in media net­works like Face­book but to incor­po­rate it into your mar­ket­ing plans.
  • Accord­ing to The Busi­ness Jour­nal, 68% of busi­ness own­ers over 40 use a social net­work, but only 47% incor­po­rate social media into their mar­ket­ing plans.[3] Put your busi­ness above the crowd by mak­ing social media work for you!

[1] “Sav­ing Time and Mon­ey with Mobile Apps.” May 2011. <http://www.sbecouncil.org/uploads/Mobile%20APP%20Final%20Report%20SBE%20Council.pdf>.Con­duct­ed April 21–27, 2011. A total of 304 sur­veys were com­plet­ed with an over­all mar­gin of error of +/-5.7 per­cent­age points at the 95% con­fi­dence lev­el.

[2]“Small Busi­ness­es Trail Blaz­ers in Cloud Stor­age.” June 6, 2011. <http://smallbusiness.foxbusiness.com/technology-web/2011/06/06/small-businesses-trail-blazers-in-cloud-storage/>. 6,500 users were sur­veyed across the Unit­ed States, and 4.5 mil­lion file oper­a­tions were tracked in a 24-hour peri­od.

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