Beth is co-founder of Robeson Marketing & Design founded in 1999. The Robesons specialize in groundswell marketing for businesses and organizations that are making the world a better place. They also offer a wide array of services focused on helping clients tell a good story and drive qualified leads. Stories can be told through a website, a video, dramatic photography or great copy. It’s all about getting prospects to sit down for a minute and listen to what you have to say. If it’s compelling, the leads come naturally.
Beth Robeson is an author, business owner and experienced public speaker. She has a knack for getting the audience laughing and speaks on topics ranging from “Customer Loyalty in a Digital World” to the always entertaining “Hey, Why Isn’t My Marketing Working?” She has spoken for Ignite Cincinnati, Vistage International, Rotary, The Cincinnati Chamber, private client and innovative investors organizations. She is the author of the ground breaking book “The Making of a Picky Eater: How We’re Creating a Nation of Picky Eaters and What You Can Do About It“, featured on Fox 19 and The Cincinnati Enquirer.
Her passion extends beyond the world of business to health, fitness and family, getting her black belt in Tae Kwan Do, canoeing from Cincinnati to Louisville with her father after graduate school and home schooling two honors students with her husband Brad.
Q&A with Beth Robeson
What are you passionate about, in regards to your business?
Timing. This is the perfect time for businesses that want to change the world for the better. For the first time in history, you can communicate directly with large numbers of people and most importantly, enlist their help in spreading the word about your efforts. That’s a powerful change! Most organizations don’t understand that it’s not just that the communication channels changed, but the nature of our communication has also changed. The majority of marketing firms are still trying to use traditional marketing tactics in a social/digital world. That’s just not very effective. Unfortunately, like most opportunities, once everyone figures this out the window of opportunity will have closed. My goal is to help the good guys take advantage of this unique communication opportunity before it is gone.
What is the most valuable leadership lesson you have learned?
Inspiration is perishable. When you are inspired, you can accomplish two weeks of work in two hours! So don’t be afraid to drop everything and capture your inspiration before it is gone. Thanks to Jason Fried, who wrote the book Rework, I now employ this little gem in everything I do.
If you could give the 20-year-old you any piece of advice, what would it be?
FOCUS!! Most people are devastatingly ineffective because they spread themselves too thin. Focus on one big idea, bring that to life before you do anything else. Then tackle the next thing. Build on those successes.