Beth is co-beth robesonfounder of Robe­son Mar­ket­ing & Design found­ed in 1999. The Robesons spe­cial­ize in groundswell mar­ket­ing for busi­ness­es and orga­ni­za­tions that are mak­ing the world a bet­ter place. They also offer a wide array of ser­vices focused on help­ing clients tell a good sto­ry and dri­ve qual­i­fied leads. Sto­ries can be told through a web­site, a video, dra­mat­ic pho­tog­ra­phy or great copy. It’s all about get­ting prospects to sit down for a minute and lis­ten to what you have to say. If it’s com­pelling, the leads come naturally.

Beth Robe­son is an author, busi­ness own­er and expe­ri­enced pub­lic speak­er.  She has a knack for get­ting the audi­ence laugh­ing and speaks on top­ics rang­ing from “Cus­tomer Loy­al­ty in a Dig­i­tal World” to the always enter­tain­ing “Hey, Why Isn’t My Mar­ket­ing Work­ing?”  She has spo­ken for Ignite Cincin­nati, Vistage Inter­na­tion­al, Rotary, The Cincin­nati Cham­ber, pri­vate client and inno­v­a­tive investors orga­ni­za­tions.  She is the author of the ground break­ing book “The Mak­ing of a Picky Eater: How We’re Cre­at­ing a Nation of Picky Eaters and What You Can Do About It”, fea­tured on Fox 19 and The Cincin­nati Enquirer.

Her pas­sion extends beyond the world of busi­ness to health, fit­ness and fam­i­ly, get­ting her black belt in Tae Kwan Do, canoe­ing from Cincin­nati to Louisville with her father after grad­u­ate school and home school­ing two hon­ors stu­dents with her hus­band Brad.

 

Q&A with Beth Robeson

 

What are you passionate about, in regards to your business?

Tim­ing. This is the per­fect time for busi­ness­es that want to change the world for the bet­ter. For the first time in his­to­ry, you can com­mu­ni­cate direct­ly with large num­bers of peo­ple and most impor­tant­ly, enlist their help in spread­ing the word about your efforts. That’s a pow­er­ful change! Most orga­ni­za­tions don’t under­stand that it’s not just that the com­mu­ni­ca­tion chan­nels changed, but the nature of our com­mu­ni­ca­tion has also changed. The major­i­ty of mar­ket­ing firms are still try­ing to use tra­di­tion­al mar­ket­ing tac­tics in a social/digital world. That’s just not very effec­tive. Unfor­tu­nate­ly, like most oppor­tu­ni­ties, once every­one fig­ures this out the win­dow of oppor­tu­ni­ty will have closed. My goal is to help the good guys take advan­tage of this unique com­mu­ni­ca­tion oppor­tu­ni­ty before it is gone.

What is the most valuable leadership lesson you have learned?

Inspi­ra­tion is per­ish­able.  When you are inspired, you can accom­plish two weeks of work in two hours!  So don’t be afraid to drop every­thing and cap­ture your inspi­ra­tion before it is gone.  Thanks to Jason Fried, who wrote the book Rework, I now employ this lit­tle gem in every­thing I do.

If you could give the 20-year-old you any piece of advice, what would it be?

FOCUS!!  Most peo­ple are dev­as­tat­ing­ly inef­fec­tive because they spread them­selves too thin. Focus on one big idea, bring that to life before you do any­thing else. Then tack­le the next thing. Build on those successes.

 

download

To read all of our client spot­lights click here