aaeaaqaaaaaaaaidaaaajgixodmzzdrllwnlmjgtngfjms1hnzjiltmwmjczmzllntmznwMach III Clutch, Inc. is a man­u­fac­tur­er of clutch­es and brakes that are used in the dri­ve sys­tems of indus­tri­al machin­ery. These prod­ucts, fun­da­men­tal­ly, trans­fer motion from one rotat­ing com­po­nent, such as a motor, to anoth­er, such as a con­vey­or belt. They also pre­vent motion when it is not need­ed or desired.  The com­pa­ny occu­pies a niche in the larg­er indus­tri­al pow­er trans­mis­sion mar­ket by pro­vid­ing one-of-a-kind, cus­tom designed prod­ucts to their clients. Using an entire­ly inbound approach, their team con­sists of no sales peo­ple and relies upon the company’s web­site and relat­ed mar­ket­ing to gen­er­ate new business.

Lesli (Beck­nell) Riehe­mann owns and oper­ates the com­pa­ny along with David and Jen­nifer Beck­nell. The com­pa­ny was found­ed by Lesli and David’s grand­fa­ther in the mid 1960’s.  Lesli spent a brief time as a high school his­to­ry teacher before join­ing the com­pa­ny in 1992.  With a pro­cliv­i­ty for account­ing and pen­chant for cre­at­ing effec­tive work-flows, she found the fam­i­ly busi­ness to be a much bet­ter fit than teach­ing. She has spent the last sev­er­al years prepar­ing to tran­si­tion to part time involve­ment with the com­pa­ny since her hus­band, iron­i­cal­ly a high school prin­ci­pal, is retir­ing in 2017.


Q&A with Lesli Riehemann


What are you passionate about, in regards to your business?

I am obsessed with pro­vid­ing a pos­i­tive expe­ri­ence to all of the peo­ple our busi­ness comes into con­tact with. First and fore­most that means pro­duc­ing well designed and impec­ca­bly man­u­fac­tured prod­ucts. Beyond prod­uct qual­i­ty, how­ev­er, are many details that can make or break the sup­pli­er-client rela­tion­ship. At every point of con­tact, our team oper­ates with the goal of eas­ing the client’s work load, not adding to it.

What is the most valuable leadership lesson you have learned?

Empow­er­ing oth­ers to make deci­sions is a key les­son, espe­cial­ly for small busi­ness own­ers like myself who tend to be involved in near­ly every aspect of their oper­a­tions. I try to be mind­ful when a prob­lem or new chal­lenge aris­es and ask, “What do you think we should do?” instead of rush­ing in with my own solu­tion. Not only does this build rap­port and trust with your team mem­bers, it pro­vides an oppor­tu­ni­ty for me to look at a prob­lem from anoth­er perspective.

If you could give the 20-year-old you any piece of advice, what would it be?

No mat­ter how much you gath­er and ana­lyze infor­ma­tion, you are going to make mis­takes and when you do it will not be end of the world. You are going to live through them, learn from them, and be a bet­ter per­son because of them.



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