Hi! I'm Mackey McNeill and in this video I want to explore how a very common idea that the sole purpose of business is to make a profit can actually damage your business. Milton Friedman, the Nobel prize winning economist, advanced this idea in an article in 1970 and while has come to be taught as gospel, I am one of many voices currently beating the drum that this is a short-sighted idea of why business exists.
Hi. I'm Mackey McNeill, founder of Mackey and in this video I'm going to explain how to stop being a fulcrum and build a circle in your business and why it matters. For 40 years I've worked with business owners to help them prosper, to build amazing bottom lines, to enjoy time freedom, and be confident in their decisions. What I've learned is there are five critical areas that have adopted allow a business not only to profit but to prosper. First, bring your head and heart to work. Two, change your focus. Three, use data as a convener or unifier. Four stop being a fulcrum and build a circle. And five, build a better toolbox.
Over the years, I've worked with thousands of business owners and they've taught me a lot. In fact, almost everything I've created in our prosper process was something I learned by either seeing other people do it or trying it out then letting me try it out and experiment with them. Usually, they knew I was experimenting but we just was, you know, it the whole process of creating something new was just trying out new things but it was always magic that when some I was up against something and when I couldn't seem like make something happen, like faster for clients inevitably, when I was focused on that issue the solution would arise.
Hi! Sarah Grace here and today we're going to talk about building a better toolbox. You see 65 percent of small businesses won't see their 10th anniversary and here at Mackey we just cannot stand for that. And we believe that there are there are five fundamental shifts in the way we work and lead in our businesses. we can create long-term small business success. Those are balancing your head and your heart, using data as a convener, changing your focus, stop being a fulcrum or get out of your own way, and the last is building a better toolbox.
Hi! I'm Sarah Grace and in this video we're going to talk about changing your focus. When things go wrong and maybe when things go right. Over 65 percent of American small businesses won't make it to their 10th anniversary and in my book that is just wrong. And here at Mackey we want to change that and we believe there are five fundamental shifts that need to happen in order to change that statistic drastically. Bring your heart to work, use data as a convener, change your focus, stop being a fulcrum, and build a better toolbox. That's all you have to do, it's not hard right? Anyway, in this video we're going to explore how to change your focus.
I became a CPA because I really wanted to help small business owners rock their goals. And I went through my training, got my degree, set my for my certificate, and as I began to practice accounting what I realized is that this isn't what accountants do. What accountants really do is they put together a lot of information mostly that's looking in the past and that's not really very helpful. It doesn't really help the business owner move forward and most of us got in business to move forward, right?
I'm going to share with you right now how to use data as a convener in your business. I know it sounds crazy but were going to figure it out. Here at Mackey, we say data is a convener. I know it's a weird word but it's about building community. Most companies, most organizations in general, most almost anybody like to use data as a weapon and we weaponized data. We tell people how they're bad or wrong or what should they have done or what they could have done with data. And frankly, I think you can probably tell that I'm getting red. It really makes me angry that we use data as a weapon because the truth is data is truth. Data is the thing that can take all of the shame and the blame away because data just is. Data has no judgement to it unless we put it on there and that's why data is so important, especially for business owners.
We have a saying here at Mackey, we say that we have to have brave hearts to do this work and curious minds. The reason we have to do brave have brave hearts to do this work is vulnerability, right? My favorite example of bringing your heart to work in terms of what we do with our clients is that we have these coaches who come in and they have to talk to business owners about the finances of their business which really in fact is their business and we cannot get those business owners to do the work they need to do without connecting through the heart.
You have a system for how you do everything in your business, but my experience is that most business owners don't have a financial operating system. They don't have something that looks both the past and the future that starts at the top and goes to the bottom of their business.
I'm going to share with you how this one simple act changing your focus will change everything in your business. It's important as a business owner to change your focus. Every business owner I've ever met loves to talk about their sales and sales are important but you cannot sell your way to success. The success comes on your bottom line and we have to really learn to focus on the things that improve our bottom line.