Talk about a wild ride. 

If you’re a business owner or leader, you likely feel as if you’ve been put through the wringer. We certainly feel that way. 

The world came to a screeching halt on March 12, 2020. Everything changed with zero warning: ever since it’s been wave after wave after wave of difficult decisions to make. 

Navigating an unknown future. 

Figuring out how to keep your team employed. 

Learning new ways to serve your clients while also keeping everyone safe.  

Open, close, open, close. Most days, it felt like being stuck in a pinball machine bouncing in a zillion different reactions, unable to slow down or even predict what may come next. 

As a result, we’ve all been stuck in a constant stress cycle: fight, flight, freeze. 

Studies show that being in a state of stress affects cognition, forcing us to focus on the immediate threat and stop seeing the big picture. These last few years, strategic thinking has been hard, y’all. 

After two years, whether the pandemic is technically over or not, most of us have resumed some form of normalcy. 

And businesses are growing like crazy, which is good news. But business owners are also having a hard time staying on top of their growth, hiring, and onboarding. The pinging from one essential task to another continues. Despite a waning pandemic, the cycle of chaos continues. 

But at MACKEY, we think it’s time to end the two-year stress cycle and hit the reset button. 

It’s time to take a closer look at our businesses. What did we set out to build? And how have we veered off course in recent years? 

So, let’s take a step back. Pause. Breathe. And let’s rebuild our businesses by (re)design. 

Business by (Re)Design 

Stop fixating on the metaphorical cheetah hiding in the bushes. Instead, it’s time to reassess and determine how we want to move forward into the future.  

There’s never been a better time to reevaluate what we’re doing as business owners and leaders.  

Mentally and ideologically, start with a clean slate.  

If all you had was a blank piece of paper, what business would you create? 

We believe the answer lies in your response to just five questions, which we call our Business by Design framework: 

  1. What does your business life look like? 
  1. What numbers are you trying to achieve? 
  1. What products and services do you offer? 
  1. What is your culture like? 
  1. Who are your customers? 

Lucky for you, we’ve developed a free, fillable Business by Design Workbook to guide you through the process of resetting your business and returning to intentional and enduring growth.  

Once you’ve identified where you are and where you want to be, only then can you articulate your first steps to a purpose-driven and prosperous business.