Every busi­ness on some lev­el is a busi­ness by default mean­ing that a sys­tem, client base, prod­uct, ser­vice, or cul­ture was cre­at­ed in the vac­u­um of an inten­tion­al and designed sys­tem, client base, prod­uct, ser­vice, or cul­ture. The life­cy­cle of a busi­ness makes default a neces­si­ty, in the begin­ning, we do what we can to sur­vive. How­ev­er, the key to growth, and more impor­tant­ly, ener­giz­ing & prof­itable growth is to con­tin­u­al­ly design the default out of your busi­ness. Join us for a 45-minute con­ver­sa­tion on how to move from a Busi­ness by Default to a Busi­ness by Design.