It’s a new year, so we’re feeling both optimistic and ambitious. As a result, we’re reading TWO drastically different (but equally awesome) books this month.
Breaking News: Now’s the time to raise your prices! And it’s not just because we’re at the top of a new year (though it is, generally speaking, a good time to rollout changes in pricing structures with your customers). No. We’re saying it’s time to raise prices because in this economy, your livelihood depends on it. Inflation is the highest it’s been since the 1970s. For many in the workforce, it’s the highest they’ve ever experienced in their adult lives! Everything is going up. As a result, the tolerance for price changes is high — your clients simply expect to pay more these days. “Be proactive and not reactive right now about raising your price,” says MACKEY’s Director of Client Engagement Adam Reynolds. “Pricing is the most powerful tool in a business’s toolbox — so use it.”
We've scoured the internet so that you don't have to. Consider this our monthly roundup of relevant news articles and thought leader pieces that get your wheels turning.
Niching is a risky business. We’ve heard the arguments against niching time and time again: But if I narrow my focus, won’t I miss out on potential customers? I don’t want to limit my opportunities by focusing on such a specific segment of the market. What if I get bored? What if my niche dries up? MACKEY’s very own Sarah Grace is ready to bust some myths about niching and get real: nowadays, niching is necessary. It’s also a tried-and-true strategy to boost your profitability.
Dennis Devlin’s committed his entire career to understanding why people buy. As a self-proclaimed “non-shopper,” he’s never related to the people who enjoy spending time at length perusing the shelves. “I’d rather be in and out in 15 minutes,” he says. “These days, I don’t even need to go into a store. I can just go to a website, pull up my shopping history, and click ‘buy again.’” Dennis has a personal passion for improv, which isn’t surprising when you learn his story. With saying, “yes, and” at the core of an improviser’s philosophy, Dennis knows there’s an element of fear in moving forward, but with that fear, he’s also found prosperity.
Winston Faircloth’s on a mission of redemption. “For Love of Team came out of my own painful experience as a founder of a technology organization,” he explains. “I really prioritized my clients and my products. I was always taking the side of my clients, which meant I had a pretty horrible culture inside.”
Now more than ever, we’re all running on empty. Figuring out how to take (and make) time for myself has been a lifelong pursuit. Back in my 30s, I founded my accounting firm. I quickly scaled my business and acquired a second firm. I thought the acquisition meant taking on 200 new clients, but I ended up with 500. I wasn’t prepared for the massive influx of work.
Surrounded by Awesome Women: Unlocking a New Model of Women's Success in Business and Entrepreneurship for the Next Decade Through the overarching lens of Sheila Long’s incubator, MalamaDoe, Surrounded by Awesome Women celebrates women who successfully [...]