Most business owners are lousy at finance.  The brutal fact is finance isn’t your first love.  You just want it to work and not scare the heck out of you.  The good news is, you are in good company.

Finance brings up a range of emotions, from fear to frustration and everything in between.  Because money-centric emotions are the kind you tend to avoid, it becomes easy to settle for a second-rate financial foundation.  In the short run, it is simpler to focus on the things you like to do, like selling and innovating, than it is to troubleshoot your finances. Watch out, this will catch up with you when you least expect it.