Most busi­ness own­ers are lousy at finance.  The bru­tal fact is finance isn’t your first love.  You just want it to work and not scare the heck out of you.  The good news is, you are in good company.

Finance brings up a range of emo­tions, from fear to frus­tra­tion and every­thing in between.  Because mon­ey-cen­tric emo­tions are the kind you tend to avoid, it becomes easy to set­tle for a sec­ond-rate finan­cial foun­da­tion.  In the short run, it is sim­pler to focus on the things you like to do, like sell­ing and inno­vat­ing, than it is to trou­bleshoot your finances. Watch out, this will catch up with you when you least expect it.