Entre­pre­neurs are born with a “Fire Now” gene. The Ready and Aim of it all is lost on us.

The good news is we are wired for action.  The bad news is we often fail to think through the unin­tend­ed con­se­quences of our action or take the time to gain con­sen­sus with our team.

Some of us nev­er learn to do it any dif­fer­ent­ly.  We go through life cre­at­ing chaos and putting out fires. Some of us find a new path.

My new path, the one that allowed me to har­ness my “fire now” gene, was strate­gic finan­cial plan­ning. It allowed me to keep the pos­i­tives and bal­ances the neg­a­tives through planning.

Orig­i­nal­ly, I thought it was all about the plan.  As an out­come junky, I loved the part of the plan with the 1, 3 and 5‑year goals.  Some­thing to work on. Some­thing to use my “fire now” gene on.

The plan was impor­tant, but the plan­ning process was crit­i­cal. It was the delib­er­ate unfold­ing of the what I con­sid­ered to be the “soft” parts of the plan, like:

  • the Why of the business
  • the Who we serve
  • What we do
  • How we do it

It was the process of gain­ing con­sen­sus around the why, who, what and how that mat­tered most because they become the North Star for deci­sion making.