“No problem can be solved from the same level of consciousness that created it.” ~ Albert Einstein
In my second year in business and I decided it was time to get serious and set some goals for the coming year. I set a revenue goal of $70,000. It seemed like a farfetched idea at the time because the year before I had grossed $25,000. Nevertheless, I suspended judgment of whether it was reasonable, possible or likely. It was what I wanted to achieve, so that is where I set my sights.
Next, I made a list of all the clients I already had and those I was in conversation with and estimated how much business I would likely engage with them in the coming year. That totaled $34,000. I then wrote in on my list, “New clients” $36,000.
As the year progressed, each time I spoke with a prospect or a client and was asked to do a small project for them, I wrote the estimate of the fee on my list and reduced by “new client” goal to the difference between my known and unknown sources of income. I practiced gratitude for all that came and I looked for ways to add value with each engagement.
At the end of the year I grossed just over $72,000.
This was my first big business goal and I was so very proud to have achieved it! As the years have progressed, I have set many goals. I have achieved some and missed some.
I have also become more polished in my abilities as a CEO. Becoming a better leader, a more capable mentor, improving my technical skills and assimilating many other best practices along the way.
Yet when I boil down all my learning, when it comes to setting and achieving goals, what has worked for me is a pretty simple formula.
Set the goal + Believe you can achieve it + Practice gratitude + Focus on giving more than you are getting.
Let’s look at each piece.
Set the goal:
Start with what you want to achieve. Sounds simple enough, but so often we just start by picking a number. Desire is 50% of achieving anything so begin there. Turn your goal(s) into a picture in your mind.
Believe you can achieve it:
Whenever I stretch myself, the first thing that my mind does is begin the chatter of self doubt. Nothing is more dangerous to a goal that negative thinking. Take control of your self talk. Let go of the doubts that arise and replace them with positive, present tense, statements about your goal.
No matter what comes, practice gratitude. If a challenge comes, see it as an obstacle to be removed so you can achieve you goal, then go about dealing with it. When new business comes, don’t judge whether it is enough or not, bless it. Make gratitude more than a prayer; make it a way of being.
Focus on giving more than you are getting:
Set your intention to give more than you get. Ask your customers and clients how else you can serve them. Be open to new ideas. Improve your processes, engage your team and be mindful of delivering value. Good things come to those who give.
As you set your personal and business goals for the coming year, try out this simple formula. Please write or call and tell me how it works for you.