In my Vistage meet­ing a few months ago, a fel­low CEO spoke about his theme for the year.  The idea res­onat­ed with me, so I spent some time think­ing about what “theme” would sup­port Mack­ey Advi­sors in reach­ing our goals for the year.  What I came up with is, To Gel. 

We have tons of tal­ent and ini­tia­tive.  We have great tech­nol­o­gy and sys­tems.  It seemed to me that the only pos­si­ble road­block to achiev­ing our goals was to move from being a group of fan­tas­tic indi­vid­u­als to a high per­form­ing team. Thus the theme, To Gel.

I kicked off the cam­paign by pur­chas­ing a pack­age of Jell‑O for every per­son in the office.  It was Valentine’s Day and I arrived ear­ly and put all the pack­ages of Jell‑O out on the con­fer­ence room table, so peo­ple would see them when they came in for the Mon­day team hud­dle. 

To make it fun, I decid­ed to make it a par­tic­i­pa­tive oppor­tu­ni­ty.  So I announced the theme, To Gel, and went on to explain that each week we were going to explore the ques­tion, what does Jell‑O have to do with a high per­form­ing team?

When it was your turn, you would give us your ideas on how Jell‑O mod­eled a high per­form­ing team and you would make a pack­age of Jell‑O.  Not only did we learn a lot about high per­form­ing teams, we also learned a lot about each oth­er. The insights were great and it was fun! 

Here is quick run­down of the lessons we learned from Jell‑O:

  • Mack­ey:  Com­mit­ment: Jell‑O is com­mit­ted to stick­ing togeth­er and hang­ing onto its shape.
  • Grace:  Struc­ture is required; Jell‑O needs struc­ture to give it shape just like we need poli­cies and   pro­ce­dures to let us do our work more eas­i­ly and effi­cient­ly.
  • Tom:  Team men­tal­i­ty; Jell‑O sticks togeth­er to hold its shape.
  • Andy:  Resilience; Jell‑O bounces back.
  • Natal­ie:  Be more than just Jell‑O, be unique; you can use Jell‑O in many ways to cre­ate dif­fer­ent things, just like we are not just accoun­tants.
  • Justin: There’s some­thing for every­one; we don’t offer just one ser­vice like Jell‑O doesn’t come in just one fla­vor.
  • Lau­ra:  Con­sis­ten­cy based on man­u­als; any­one can make Jell‑O if they fol­low the direc­tions, just like our man­u­al allows any­one in the office to work on any of the dif­fer­ent projects because we know exact­ly what needs to be done by hav­ing direc­tions.
  • Car­o­line: Mar­ket­ing and brand­ing; not every­one likes Jell‑O but through their excel­lent mar­ket­ing and brand­ing they can have many dif­fer­ent types of prod­ucts all asso­ci­at­ed with the brand name, just like we have many dif­fer­ent ser­vices under our name.
  • Julie: be a star; Jell‑O takes some­thing ordi­nary and allows it to be shaped into a star just like we can take some­one ordi­nary and help them to become a star in their own life.

Who knew Jell‑O had so much to teach us at work? 

May you find the theme to ral­ly your troops and achieve your 2011 goals.As always, we are here to serve you in expand­ing and grow­ing your wealth and pros­per­i­ty.  Please let us know if we can help.