Every­one likes to keep score.  We all have an innate desire to suc­ceed. Those two facts, cou­pled with putting the right data into the hands of the right peo­ple in a time­ly way, can trans­form your busi­ness.

We have often heard the adage, when it comes to real estate, what is impor­tant is loca­tion, loca­tion, loca­tion.  When it comes to peo­ple, what is impor­tant is com­mu­ni­ca­tion, com­mu­ni­ca­tion, com­mu­ni­ca­tion. As CEOs, we focus our com­mu­ni­ca­tion on the vision, pos­si­bil­i­ty and next big sale of the day.  These types of com­mu­ni­ca­tions are crit­i­cal in cre­at­ing cul­ture and build­ing a cohe­sive team.

Your employ­ees also need clear com­mu­ni­ca­tion on their indi­vid­ual, dai­ly roles. Have you com­mu­ni­cat­ed clear­ly what it means to do an excel­lent job?  What do they need to do today to make the com­pa­ny vision a real­i­ty tomor­row?  A job descrip­tion is a good start, but dai­ly and week­ly mea­sur­ables built from that job descrip­tion cre­ate a win­ning for­mu­la for both you and your employ­ees. That is where score­cards come in.